EM Radio is a Vietnamese American youth-run radio program. Currently, however, it targets mostly the older crowd, but Quyen, the host of the daily evening show, has a refreshing perspective compared to its competitors. You might even say hip.
After EM Radio was acquired by nonprofit group, CayDa Foundation, the board wanted to take the EM Radio program to a new direction. We were given the opportunity to pair up the new direction with a new brand. The “e” reminded us of a satellite dish, and so we took advantage of that, and changed the logo colors to match its parent organization.
We also wanted to launch the unveiling of the radio program with a campaign, and noticed the word “EM” was the start of a lot of inspiring words, such as “empower” and “embrace”. It was a chance to create a new culture for EM. We’ll continue to develop the new brand as the radio program grows.